Colorado Media Newsroom
December 26th, 2023, 11:54 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2023/12/wmga-200x200.jpgKindred Communications AC “97.9 The River (http://979theriver.com)” WMGA Kenova/Huntington WV has come out of its annual Christmas music run with a new format.
WMGA, which was the first station this year (https://radioinsight.com/headlines/260482/no-trick-wmxl-becomes-first-all-christmas-station-of-2023/) to go all-Christmas on October 19, switched to 1960s/70s based Oldies positioned as “The Greatest Hits of The Rock & Roll Generation”.
Kindred President/CEO Mike Kirtner said, ?As someone that grew up in the area during these decades, this format project became very personal for me. Discussing radio with members of the community, I found the phrase ?Forgotten Generation? to be repeated often. I thought, our company has a way to remedy those feelings.?
WMGA will continue to feature Bob & Sheri in mornings.
The new format leaves Huntington without an Adult Contemporary formatted station. WMGA had a 1.4 share in the Spring 2023 Nielsen Audio (https://radioinsight.com/ratings/huntington-ashland/) ratings. The new format will target the upper end of iHeartMedia’s “B97 (https://b97fm.iheart.com)” WBVB Coal Grove OH with its 6.4 share and LM Communications’ “Mix 100.9/102.3 (https://www.wvmix.com)” WMXE South Charleston and WWQB Westwood KY, which had a 3.7 share.
more (https://radioinsight.com/headlines/262493/97-9-the-river-shifts-to-oldies/)
https://radioinsight.com/wp-content/images/2023/12/wmga-200x200.jpgKindred Communications AC “97.9 The River (http://979theriver.com)” WMGA Kenova/Huntington WV has come out of its annual Christmas music run with a new format.
WMGA, which was the first station this year (https://radioinsight.com/headlines/260482/no-trick-wmxl-becomes-first-all-christmas-station-of-2023/) to go all-Christmas on October 19, switched to 1960s/70s based Oldies positioned as “The Greatest Hits of The Rock & Roll Generation”.
Kindred President/CEO Mike Kirtner said, ?As someone that grew up in the area during these decades, this format project became very personal for me. Discussing radio with members of the community, I found the phrase ?Forgotten Generation? to be repeated often. I thought, our company has a way to remedy those feelings.?
WMGA will continue to feature Bob & Sheri in mornings.
The new format leaves Huntington without an Adult Contemporary formatted station. WMGA had a 1.4 share in the Spring 2023 Nielsen Audio (https://radioinsight.com/ratings/huntington-ashland/) ratings. The new format will target the upper end of iHeartMedia’s “B97 (https://b97fm.iheart.com)” WBVB Coal Grove OH with its 6.4 share and LM Communications’ “Mix 100.9/102.3 (https://www.wvmix.com)” WMXE South Charleston and WWQB Westwood KY, which had a 3.7 share.
more (https://radioinsight.com/headlines/262493/97-9-the-river-shifts-to-oldies/)