Colorado Media Newsroom
December 26th, 2023, 09:44 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2023/12/hits1053-200x200.jpgCox Media Group Hot AC “Magic 105.3” KSMG Seguin/San Antonio TX has come out of Christmas Music mode with a new identity.
KSMG has rebranded as “Hits 105.3 (http://hits1053sanantonio.com)” positioning as “San Antonio’s Hottest Music”. The station’s playlist continue to focus on music from 2010 until now. The station is emphasizing itself as a “new station for the new year”. Morning hosts Jenny Lee and Tony Valdez remain in place.
The rebrand brings an end to the “Magic” branding that had been in place on the station since 1985 through iterations as Oldies, AC and Hot AC. KSMG was seventh in the San Antonio market with a 4.8 share in the November 2023 Nielsen Audio (https://radioinsight.com/ratings/san-antonio/) ratings well ahead of iHeartMedia CHR “Now 96.1 (https://961now.iheart.com)” KXXM’s 20th ranked 2.2 share.
The first hour of the new “Hits 105.3” featured:
Imagine Dragons – Enemy
Rema & Selena Gomez – Calm Down
Ed Sheeran – Bad Habits
Doechii – What It Is (Block Boy)
Sam Smith & Normani – Dancing With A Stranger
Tate McRae – Greedy
Olivia Rodrigo – Get Him Back
Paul Russell – Lil Boo Thang
Miley Cyrus – Wrecking Ball
Dua Lipa – Dance The Night
OneRepublic – I Ain’t Worried
Billie Eilish – What Was I Made For
Bruno Mars – Marry You
Taylor Swift – Cruel Summer
Post Malone ft. Doja Cat – I Like You
Jonas Brothers ft. Bailey Zimmerman – Strong Enough
Harry Styles – Late Night Talking
Rihanna – Only Girl (In The World)
Justin Bieber – Peaches
View this post on Instagram
(https://www.instagram.com/reel/C1UMIk9Mpq0/?utm_source=ig_embed&utm_campaign=loading)
A post shared by Hits 105.3 San Antonio (@hits1053sanantonio) (https://www.instagram.com/reel/C1UMIk9Mpq0/?utm_source=ig_embed&utm_campaign=loading)
more (https://radioinsight.com/headlines/262480/no-more-magic-ksmg-brings-hits-to-san-antonio/)
https://radioinsight.com/wp-content/images/2023/12/hits1053-200x200.jpgCox Media Group Hot AC “Magic 105.3” KSMG Seguin/San Antonio TX has come out of Christmas Music mode with a new identity.
KSMG has rebranded as “Hits 105.3 (http://hits1053sanantonio.com)” positioning as “San Antonio’s Hottest Music”. The station’s playlist continue to focus on music from 2010 until now. The station is emphasizing itself as a “new station for the new year”. Morning hosts Jenny Lee and Tony Valdez remain in place.
The rebrand brings an end to the “Magic” branding that had been in place on the station since 1985 through iterations as Oldies, AC and Hot AC. KSMG was seventh in the San Antonio market with a 4.8 share in the November 2023 Nielsen Audio (https://radioinsight.com/ratings/san-antonio/) ratings well ahead of iHeartMedia CHR “Now 96.1 (https://961now.iheart.com)” KXXM’s 20th ranked 2.2 share.
The first hour of the new “Hits 105.3” featured:
Imagine Dragons – Enemy
Rema & Selena Gomez – Calm Down
Ed Sheeran – Bad Habits
Doechii – What It Is (Block Boy)
Sam Smith & Normani – Dancing With A Stranger
Tate McRae – Greedy
Olivia Rodrigo – Get Him Back
Paul Russell – Lil Boo Thang
Miley Cyrus – Wrecking Ball
Dua Lipa – Dance The Night
OneRepublic – I Ain’t Worried
Billie Eilish – What Was I Made For
Bruno Mars – Marry You
Taylor Swift – Cruel Summer
Post Malone ft. Doja Cat – I Like You
Jonas Brothers ft. Bailey Zimmerman – Strong Enough
Harry Styles – Late Night Talking
Rihanna – Only Girl (In The World)
Justin Bieber – Peaches
View this post on Instagram
(https://www.instagram.com/reel/C1UMIk9Mpq0/?utm_source=ig_embed&utm_campaign=loading)
A post shared by Hits 105.3 San Antonio (@hits1053sanantonio) (https://www.instagram.com/reel/C1UMIk9Mpq0/?utm_source=ig_embed&utm_campaign=loading)
more (https://radioinsight.com/headlines/262480/no-more-magic-ksmg-brings-hits-to-san-antonio/)