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View Full Version : Study: Air Personalities Drive Advertising Effectiveness



Colorado Media Newsroom
November 20th, 2023, 11:50 AM
From Radio Online:

It is commonly accepted wisdom that talent reads by podcast hosts or AM/FM personalities drive brand impact and sales effect. Now, a new study from System1, a creative effectiveness measurement firm, uncovers how talent-reads impact a brand's market share and short-term sales effect. The findings

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