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View Full Version : Studies Find Less is More for Audio Ad Copy



Colorado Media Newsroom
November 14th, 2023, 11:30 AM
From Radio Online:

Several firms recently collaborated to produce a first-of-its-kind study that examined thousands of campaigns. Colourtext, a media analysis firm, examined over 10,000 campaigns that aired between 2019 and 2021. Activity included 615 national brands across 22 advertiser categories. The study

More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17649)