Colorado Media Newsroom
November 8th, 2023, 12:37 PM
From Radio Insight:
https://radioinsight.com/wp-content/images/2023/11/siriusxm2024-200x200.jpgSiriusXM has unveiled its refreshed branding built around a star icon.
The company states that the new logo takes inspiration from the night sky, putting a star at the center of its iconic ?S? to represent Sirius, the ?Dog Star.? The star is defined to “harken back to the brand?s origins as well as gives a nod to the service?s consumer value proposition, bringing subscribers closer to the artists, hosts, celebrities, journalists, newsmakers, and personalities they love. Interwoven into the new logo is this concept of Closer, a refreshed brand platform that aligns with the heart and soul of the SiriusXM brand”.
The company is also bringing back the pre-merger Sirius “Dogstar” icon now named Stella and will launch a major marketing campaign in early 2024.
The presentation also included presentations and appearances from CEO Jennifer Witz, Howard Stern, Chief Growth Officer Suzi Watford, Chief Project and Technology Officer Joe Inzerillo, Chief Commercial Officer Joe Verbrugge, President/Chief Content Officer Scott Greenstein, Conan O’Brien, Andy Cohen, Kelly Clarkson, Shaggy, Maren Morris, Kevin Hart, Ashley Flowers and Armani White that spotlighted the company’s new app platform and content initiatives.
https://radioinsight.com/wp-content/images/2023/11/siriusxmapphome-138x300.jpghttps://radioinsight.com/wp-content/images/2023/11/siriusxmapplibrary-138x300.pnghttps://radioinsight.com/wp-content/images/2023/11/siriusxmapponboarding-138x300.png
The company’s new app platform will unify the SiriusXM broadcast channels, Pandora’s streaming, and Stitcher’s podcast platform in one. It will launch on December 14 on iOS, Android and FireTV with others to follow. The new platform will emphasize “live, human curated audio”. A streaming only subscription will be made available on that date for $9.99 per month.
https://radioinsight.com/wp-content/images/2023/11/kellyclarkson-1-200x200.jpgSiriusXM announced new programming initiatives (https://radioinsight.com/headlines/260715/siriusxm-prepping-lineup-revamp-more-next-week/) including new artist channels including “Kelly Clarkson Connection (https://radioinsight.com/headlines/siriusxm/260849/siriusxm-launches-kelly-clarkson-connection/)” that will debut on channel 12 at 1:00pm today, rebranding “Soul Town” as “Smokey Robinson’s Soul Town” as it moves from channel 49 to channel 74, relaunching “The Joint” as “Shaggy?s Boombastic Radio” on channel 332, as well as the new Alt2K (channel 313), Flex2K (channel 49) and The Flow (channel 48). A limited-run channel for Dolly Parton’s new album “Dolly’s Rockstar Radio” will air on channel 14 from November 15 through November 21 and on the app until December 14. It will then hand channel 14 off to John Mayer’s new “Life with John Mayer” channel. The company will also have over 150 artist takeovers on its suite of channels as part of its rebrand.
Talk shows spotlighted were James Corden’s new weekly show (https://radioinsight.com/headlines/260761/james-corden-to-host-weekly-siriusxm-show/) and additional programming coming to Conan O’Brien’s channel. SiriusXM will also launch a True Crime channel (https://radioinsight.com/headlines/260845/audiochuck-to-launch-siriusxm-channel/) in partnership with Ashley Flowers’ Audiochuck.
The company also announced multiple new brand partnerships. The company will bring select Audible content to SiriusXM and in reverse. Hilton Hotels will make SiriusXM available in its app for guests staying at its properties. Polestar will become the most next car manufacturer to include SiriusXM in its 2024 models.
Witz stated that they are currently researching simplified pricing structures and will have more to announce later next year.
Today at SiriusXM?s Next Generation Industry & Press Preview, the Company revealed its refreshed brand platform and identity ? including a new logo, master color palette, and mascot ? bringing to life the Company?s brand proposition of bringing listeners closer to what they love. SiriusXM?s updated brand accompanies the unveiling of the Company?s next generation Streaming app, new pricing, exciting original programming, and more, all aimed at welcoming new listeners to go deeper into what they love with SiriusXM.
The new SiriusXM logo takes inspiration from the night sky, putting a star at the center of its iconic ?S? to represent Sirius, the ?Dog Star.? The star harkens back to the brand?s origins as well as gives a nod to the service?s consumer value proposition, bringing subscribers closer to the artists, hosts, celebrities, journalists, newsmakers, and personalities they love. Interwoven into the new logo is this concept of ?Closer,? a refreshed brand platform that aligns with the heart and soul of the SiriusXM brand.
Adding to the brand evolution?s perfect mix of past, present, and future, SiriusXM is honoring its history by taking inspiration from the classic Sirius logo and reintroducing its mascot, a next generation puppy affectionately named ?Stella.?
?We?re thrilled to introduce the world to the new SiriusXM brand, which brings to life the best of what we have to offer and welcomes in a new generation of listeners while staying true to our roots,? said Suzi Watford, SVP, Chief Growth Officer at SiriusXM. ?Our new brand platform, Closer, showcases the unique nature of our offering, giving true fans a space to go deeper into what they love.?
SiriusXM?s updated logo and branding come with a new color system, born of the Company?s name and star, Sirius, the brightest in Earth?s night sky. The blue, black and white logo colors reflect those that can be seen when observing the Sirius constellation from Earth. The brand?s secondary color palette, the firepower colors, reflects how stars vary in color and heat during their life cycle.
Alongside the new branding, the Company will be launching a new store, encouraging SiriusXM fans to rep their passion with pride. The online shopping destination launches today and is anticipated to grow in 2024 to offer limited releases, host favorites, signed items, and more. To check out all the gear available, head to www.siriusxmstore.com.
The founding client of Uncommon Creative Studio?s newly-opened New York office, SiriusXM worked closely with the leading creative agency to create a strategic brand platform and creative vision that is inviting to both current and future subscribers, aligning with the Company?s vision to shape the future of audio, where everyone is effortlessly connected to the voices, stories, and music they love. Uncommon will continue to be a key collaborator with the SiriusXM brand as it looks to launch its first creative campaign around the upcoming holiday season, with more to come in 2024.
more (https://radioinsight.com/headlines/260833/siriusxm-unveils-refreshed-branding-app-new-partnerships/)
https://radioinsight.com/wp-content/images/2023/11/siriusxm2024-200x200.jpgSiriusXM has unveiled its refreshed branding built around a star icon.
The company states that the new logo takes inspiration from the night sky, putting a star at the center of its iconic ?S? to represent Sirius, the ?Dog Star.? The star is defined to “harken back to the brand?s origins as well as gives a nod to the service?s consumer value proposition, bringing subscribers closer to the artists, hosts, celebrities, journalists, newsmakers, and personalities they love. Interwoven into the new logo is this concept of Closer, a refreshed brand platform that aligns with the heart and soul of the SiriusXM brand”.
The company is also bringing back the pre-merger Sirius “Dogstar” icon now named Stella and will launch a major marketing campaign in early 2024.
The presentation also included presentations and appearances from CEO Jennifer Witz, Howard Stern, Chief Growth Officer Suzi Watford, Chief Project and Technology Officer Joe Inzerillo, Chief Commercial Officer Joe Verbrugge, President/Chief Content Officer Scott Greenstein, Conan O’Brien, Andy Cohen, Kelly Clarkson, Shaggy, Maren Morris, Kevin Hart, Ashley Flowers and Armani White that spotlighted the company’s new app platform and content initiatives.
https://radioinsight.com/wp-content/images/2023/11/siriusxmapphome-138x300.jpghttps://radioinsight.com/wp-content/images/2023/11/siriusxmapplibrary-138x300.pnghttps://radioinsight.com/wp-content/images/2023/11/siriusxmapponboarding-138x300.png
The company’s new app platform will unify the SiriusXM broadcast channels, Pandora’s streaming, and Stitcher’s podcast platform in one. It will launch on December 14 on iOS, Android and FireTV with others to follow. The new platform will emphasize “live, human curated audio”. A streaming only subscription will be made available on that date for $9.99 per month.
https://radioinsight.com/wp-content/images/2023/11/kellyclarkson-1-200x200.jpgSiriusXM announced new programming initiatives (https://radioinsight.com/headlines/260715/siriusxm-prepping-lineup-revamp-more-next-week/) including new artist channels including “Kelly Clarkson Connection (https://radioinsight.com/headlines/siriusxm/260849/siriusxm-launches-kelly-clarkson-connection/)” that will debut on channel 12 at 1:00pm today, rebranding “Soul Town” as “Smokey Robinson’s Soul Town” as it moves from channel 49 to channel 74, relaunching “The Joint” as “Shaggy?s Boombastic Radio” on channel 332, as well as the new Alt2K (channel 313), Flex2K (channel 49) and The Flow (channel 48). A limited-run channel for Dolly Parton’s new album “Dolly’s Rockstar Radio” will air on channel 14 from November 15 through November 21 and on the app until December 14. It will then hand channel 14 off to John Mayer’s new “Life with John Mayer” channel. The company will also have over 150 artist takeovers on its suite of channels as part of its rebrand.
Talk shows spotlighted were James Corden’s new weekly show (https://radioinsight.com/headlines/260761/james-corden-to-host-weekly-siriusxm-show/) and additional programming coming to Conan O’Brien’s channel. SiriusXM will also launch a True Crime channel (https://radioinsight.com/headlines/260845/audiochuck-to-launch-siriusxm-channel/) in partnership with Ashley Flowers’ Audiochuck.
The company also announced multiple new brand partnerships. The company will bring select Audible content to SiriusXM and in reverse. Hilton Hotels will make SiriusXM available in its app for guests staying at its properties. Polestar will become the most next car manufacturer to include SiriusXM in its 2024 models.
Witz stated that they are currently researching simplified pricing structures and will have more to announce later next year.
Today at SiriusXM?s Next Generation Industry & Press Preview, the Company revealed its refreshed brand platform and identity ? including a new logo, master color palette, and mascot ? bringing to life the Company?s brand proposition of bringing listeners closer to what they love. SiriusXM?s updated brand accompanies the unveiling of the Company?s next generation Streaming app, new pricing, exciting original programming, and more, all aimed at welcoming new listeners to go deeper into what they love with SiriusXM.
The new SiriusXM logo takes inspiration from the night sky, putting a star at the center of its iconic ?S? to represent Sirius, the ?Dog Star.? The star harkens back to the brand?s origins as well as gives a nod to the service?s consumer value proposition, bringing subscribers closer to the artists, hosts, celebrities, journalists, newsmakers, and personalities they love. Interwoven into the new logo is this concept of ?Closer,? a refreshed brand platform that aligns with the heart and soul of the SiriusXM brand.
Adding to the brand evolution?s perfect mix of past, present, and future, SiriusXM is honoring its history by taking inspiration from the classic Sirius logo and reintroducing its mascot, a next generation puppy affectionately named ?Stella.?
?We?re thrilled to introduce the world to the new SiriusXM brand, which brings to life the best of what we have to offer and welcomes in a new generation of listeners while staying true to our roots,? said Suzi Watford, SVP, Chief Growth Officer at SiriusXM. ?Our new brand platform, Closer, showcases the unique nature of our offering, giving true fans a space to go deeper into what they love.?
SiriusXM?s updated logo and branding come with a new color system, born of the Company?s name and star, Sirius, the brightest in Earth?s night sky. The blue, black and white logo colors reflect those that can be seen when observing the Sirius constellation from Earth. The brand?s secondary color palette, the firepower colors, reflects how stars vary in color and heat during their life cycle.
Alongside the new branding, the Company will be launching a new store, encouraging SiriusXM fans to rep their passion with pride. The online shopping destination launches today and is anticipated to grow in 2024 to offer limited releases, host favorites, signed items, and more. To check out all the gear available, head to www.siriusxmstore.com.
The founding client of Uncommon Creative Studio?s newly-opened New York office, SiriusXM worked closely with the leading creative agency to create a strategic brand platform and creative vision that is inviting to both current and future subscribers, aligning with the Company?s vision to shape the future of audio, where everyone is effortlessly connected to the voices, stories, and music they love. Uncommon will continue to be a key collaborator with the SiriusXM brand as it looks to launch its first creative campaign around the upcoming holiday season, with more to come in 2024.
more (https://radioinsight.com/headlines/260833/siriusxm-unveils-refreshed-branding-app-new-partnerships/)