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View Full Version : No Trick; WMXL Becomes First All-Christmas Station Of 2023



Colorado Media Newsroom
October 31st, 2023, 06:51 AM
From Radio Insight:

https://radioinsight.com/wp-content/images/2023/10/wmxl-200x200.jpgFor the first time since we began tracking in 2010, it took until Halloween for the first station to make the move to all-Christmas music for the holiday season.
iHeartMedia AC “Mix 94.5 (https://mymix945.iheart.com)” WMXL Lexington KY made the move just before midnight to its seasonal “MixMas” identity with Willie Nelson’s “Frosty The Snowman” kicking off the festivities.
Other stations will quickly follow suit. Some are already promoting moves to be made on Wednesday, November 1 including Townsquare Media’s “The New 96.1 (https://www.facebook.com/New961Buffalo/posts/pfbid02g49thCj62UikKY74Wp6S3crZk1uwNdsjzeBhEob9cyb 9P9pSQjcDuk4VPN6RXV6pl)” WTSS Buffalo. Another may even launch today as Salem Media’s KKFS Sacramento is teasing a move (https://www.facebook.com/TheFishSacramento/posts/pfbid02JbGW6zW7YWGdVR2oobH21D7ecRuFGco7osWAe6nbxeA M8ai7gJhHusYXjj2Wn4B1l) at “its sister station in Portland” for today.
WMXL’s Halloween move marks the latest in our fourteen years of tracking that a station became the first in the country to go all-Christmas supplanting the 2018 move of WTRV Grand Rapids on October 30. The earliest logged shift was iHeartMedia debuting “Santa 100.9” K265CA Albuquerque on August 31, 2013 as a stunt leading into a post-Christmas format change.



more (https://radioinsight.com/headlines/260482/no-trick-wmxl-becomes-first-all-christmas-station-of-2023/)