Colorado Media Newsroom
October 30th, 2023, 10:25 AM
From Radio Online:
The IAB has released its eighth annual podcast revenue report in partnership with PwC. Brand spending is way up and now represents 61% of all podcast spend, surpassing direct response (39%). This week's Cumulus Media | Westwood One Audio Active Group blog outlines the four major implications of the
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17626)
The IAB has released its eighth annual podcast revenue report in partnership with PwC. Brand spending is way up and now represents 61% of all podcast spend, surpassing direct response (39%). This week's Cumulus Media | Westwood One Audio Active Group blog outlines the four major implications of the
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17626)