Colorado Media Newsroom
September 11th, 2023, 10:14 AM
From Radio Insight:
While many other pop stations are zigging in a more gold based directions, SummitMedia has zagged at Hot AC “Mix 97.3” WPYA Gardendale/Birmingham AL has completed its move to a current-intensive CHR rebranding as “Today’s Hits 97.3 (http://973todayshits.com)“.
The rebranding follows a June playlist adjustment where it increased its top spins to around 130 times per week coinciding with the station dropping Radio Button Network’s Ace & TJ Show. With the new branding in place, WPYA has added YEA! Networks? Tino Cochino Radio for mornings. Kayla Morgan continues to track middays and sister “Q103.1 (https://www.qlouisville.com)” WQNU Louisville APD/afternoon host tracks afternoons.
WPYA had introduced its now-former “Mix 97.3” identity in April 2021 when it poached (https://radioinsight.com/headlines/206720/ace-tj-on-the-move-in-birmingham/) Ace & TJ from iHeartMedia CHR ?103.7 The Q (https://1037theq.iheart.com)? WQEN after nineteen years at that station. WPYA dropped to a 0.8 share in the July 2023 Nielsen Audio ratings (https://radioinsight.com/ratings/birmingham/), while WQEN had a 3.9 share.
WPYA’s 3pm hour on Sunday, September 10 featured:
Miguel – Sure Thing
Doja Cat – Paint The Town Red
Steve Lacy – Bad Habit
Dominick Fike – Mona Lisa
Jung Kook ft. Latto – Seven
The Weeknd – Heartless
Phillip Phillips – Dancing With Your Shadows
OneRepublic – Runaway
Justin Bieber ft. Quavo – Intentions
Taylor Swift – Cruel Summer
Dua Lipa – Dance The Night
Nicky Youre – Sunroof
Selena Gomez – Single Soon
Sza – Snooze
Rihanna – Umbrella
Olivia Rodrigo – Vampire
Doja Cat – Vegas
more (https://radioinsight.com/headlines/258701/mix-97-3-birmingham-moves-to-chr-as-todays-hits-97-3/)
While many other pop stations are zigging in a more gold based directions, SummitMedia has zagged at Hot AC “Mix 97.3” WPYA Gardendale/Birmingham AL has completed its move to a current-intensive CHR rebranding as “Today’s Hits 97.3 (http://973todayshits.com)“.
The rebranding follows a June playlist adjustment where it increased its top spins to around 130 times per week coinciding with the station dropping Radio Button Network’s Ace & TJ Show. With the new branding in place, WPYA has added YEA! Networks? Tino Cochino Radio for mornings. Kayla Morgan continues to track middays and sister “Q103.1 (https://www.qlouisville.com)” WQNU Louisville APD/afternoon host tracks afternoons.
WPYA had introduced its now-former “Mix 97.3” identity in April 2021 when it poached (https://radioinsight.com/headlines/206720/ace-tj-on-the-move-in-birmingham/) Ace & TJ from iHeartMedia CHR ?103.7 The Q (https://1037theq.iheart.com)? WQEN after nineteen years at that station. WPYA dropped to a 0.8 share in the July 2023 Nielsen Audio ratings (https://radioinsight.com/ratings/birmingham/), while WQEN had a 3.9 share.
WPYA’s 3pm hour on Sunday, September 10 featured:
Miguel – Sure Thing
Doja Cat – Paint The Town Red
Steve Lacy – Bad Habit
Dominick Fike – Mona Lisa
Jung Kook ft. Latto – Seven
The Weeknd – Heartless
Phillip Phillips – Dancing With Your Shadows
OneRepublic – Runaway
Justin Bieber ft. Quavo – Intentions
Taylor Swift – Cruel Summer
Dua Lipa – Dance The Night
Nicky Youre – Sunroof
Selena Gomez – Single Soon
Sza – Snooze
Rihanna – Umbrella
Olivia Rodrigo – Vampire
Doja Cat – Vegas
more (https://radioinsight.com/headlines/258701/mix-97-3-birmingham-moves-to-chr-as-todays-hits-97-3/)