Colorado Media Newsroom
August 23rd, 2023, 10:08 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2023/07/earthfm-200x200.jpgSalem Media Group is selling Conservative Talk “94.5 The Answer (https://945theanswer.com)” WGTK-FM Greenville and Classic Hits simulcast “Earth-FM (https://earthfmwrth.com)” 103.3 WRTH Greer/95.5 WLTE Powdersville SC to Educational Media Foundation.
EMF will pay $6,775,000 for the three stations with a network affiliation agreement to take place before closing. WGTK-FM will join EMF’s Christian AC “K-Love (https://klove.com/)” network, while WRTH and WLTE will become Contemporary Worship “Air 1 (https://air1.com/)“. K-Love is only available in the market in parts of Spartanburg on 88.3 WLXK Boiling Springs NC.
Salem will retain ownership of Gospel “Rejoice 96.9 (https://rejoice969.com)” W245CH Travelers Rest and leased Spanish CHR “Poder 102.9 (https://poder1029.com)” W275BJ Greenville SC, which will continue to be fed via WGTK-HD3 and WGTK-HD4 respectively.
Salem recently completed the move and upgrade (https://radioinsight.com/headlines/254704/earth-fm-completes-greenville-upgrade/) of 95.5 WLTE from 95.9 in Pendleton in July moving it closer to Greenville. WRTH/WLTE registered a 2.4 share in the July 2023 Nielsen Audio ratings (https://radioinsight.com/ratings/greenville-spartanburg/). It’s demise will leave the market without a Classic Hits outlet as SummitMedia flipped “Awesome 99.5” W258CB to Hip Hop in April (https://radioinsight.com/headlines/251583/summitmedia-takes-awesome-99-5-to-the-streetz/).
WGTK-FM also had a 2.4 share in July. It leaves Audacy’s recently upgraded “98.9 WORD (https://www.audacy.com/989word)” WYRD-FM as the only full-market Talk outlet. It had a 5.7 share in July.
more (https://radioinsight.com/headlines/257741/salem-sells-greenville-spartanburg-trio-to-educational-media-foundation/)
https://radioinsight.com/wp-content/images/2023/07/earthfm-200x200.jpgSalem Media Group is selling Conservative Talk “94.5 The Answer (https://945theanswer.com)” WGTK-FM Greenville and Classic Hits simulcast “Earth-FM (https://earthfmwrth.com)” 103.3 WRTH Greer/95.5 WLTE Powdersville SC to Educational Media Foundation.
EMF will pay $6,775,000 for the three stations with a network affiliation agreement to take place before closing. WGTK-FM will join EMF’s Christian AC “K-Love (https://klove.com/)” network, while WRTH and WLTE will become Contemporary Worship “Air 1 (https://air1.com/)“. K-Love is only available in the market in parts of Spartanburg on 88.3 WLXK Boiling Springs NC.
Salem will retain ownership of Gospel “Rejoice 96.9 (https://rejoice969.com)” W245CH Travelers Rest and leased Spanish CHR “Poder 102.9 (https://poder1029.com)” W275BJ Greenville SC, which will continue to be fed via WGTK-HD3 and WGTK-HD4 respectively.
Salem recently completed the move and upgrade (https://radioinsight.com/headlines/254704/earth-fm-completes-greenville-upgrade/) of 95.5 WLTE from 95.9 in Pendleton in July moving it closer to Greenville. WRTH/WLTE registered a 2.4 share in the July 2023 Nielsen Audio ratings (https://radioinsight.com/ratings/greenville-spartanburg/). It’s demise will leave the market without a Classic Hits outlet as SummitMedia flipped “Awesome 99.5” W258CB to Hip Hop in April (https://radioinsight.com/headlines/251583/summitmedia-takes-awesome-99-5-to-the-streetz/).
WGTK-FM also had a 2.4 share in July. It leaves Audacy’s recently upgraded “98.9 WORD (https://www.audacy.com/989word)” WYRD-FM as the only full-market Talk outlet. It had a 5.7 share in July.
more (https://radioinsight.com/headlines/257741/salem-sells-greenville-spartanburg-trio-to-educational-media-foundation/)