Colorado Media Newsroom
August 21st, 2023, 04:28 PM
From Radio Online:
In advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For the last nine years, the study has been reprised annually to track buy-side podcast
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17552)
In advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For the last nine years, the study has been reprised annually to track buy-side podcast
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17552)