Colorado Media Newsroom
August 14th, 2023, 02:13 PM
From Radio Online:
Hollywood has a new technique to find moviegoers likely to see a specific film in theaters. This new approach reveals that AM/FM radio is a powerful platform to launch theatrical releases. This week's Cumulus Media | Westwood One Audio Active Group blog looks at data from Screen Engine/ASI's
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n44029)
Hollywood has a new technique to find moviegoers likely to see a specific film in theaters. This new approach reveals that AM/FM radio is a powerful platform to launch theatrical releases. This week's Cumulus Media | Westwood One Audio Active Group blog looks at data from Screen Engine/ASI's
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n44029)