Colorado Media Newsroom
August 10th, 2023, 12:37 PM
From Radio Online:
iHeartMedia and Affinity Solutions have announced the results of a measurement engagement using deterministic transaction data. The study gauged the incremental impact of Mattress Firm's podcast marketing investments on brick-and-mortar sales. Affinity's Consumer
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17547)
iHeartMedia and Affinity Solutions have announced the results of a measurement engagement using deterministic transaction data. The study gauged the incremental impact of Mattress Firm's podcast marketing investments on brick-and-mortar sales. Affinity's Consumer
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17547)