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View Full Version : Dentsu Study Reveals Audio Ads Outperform Video



Colorado Media Newsroom
August 8th, 2023, 01:20 PM
From Radio Online:

Dentsu, one of the world's largest media agencies, released a historic, first-ever study of media attentiveness that compared podcasts and AM/FM radio ads with all manner of visual ads. This week's Cumulus Media | Westwood One Audio Active Group blog highlights findings from the Denstu study as

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