Colorado Media Newsroom
August 1st, 2023, 08:03 PM
From All Access:
Advertising agency DENTSU has extended its Attention Economy research program to audio advertising, measuring listeners' attention for advertising. Three studies of podcasts, radio, and … more (http://www.allaccess.com/net-news/archive/story/229917/dentsu-studies-measure-listeners-attention-to-audi?ref=rss)
Advertising agency DENTSU has extended its Attention Economy research program to audio advertising, measuring listeners' attention for advertising. Three studies of podcasts, radio, and … more (http://www.allaccess.com/net-news/archive/story/229917/dentsu-studies-measure-listeners-attention-to-audi?ref=rss)