Colorado Media Newsroom
August 1st, 2023, 11:02 AM
From Radio Online:
Dentsu has announced new research measuring attention in audio advertising for the first time. Conducted in partnership with Lumen Research, Dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and music streaming. The podcast study was
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17528)
Dentsu has announced new research measuring attention in audio advertising for the first time. Conducted in partnership with Lumen Research, Dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and music streaming. The podcast study was
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17528)