Colorado Media Newsroom
July 2nd, 2023, 08:10 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2023/07/kbht-200x200.jpgM&M Broadcasters has flipped Hot AC “Star 104.9 (https://www.listentexas.com)” KBHT Bellmead/Waco TX to Classic Country simulcasting “Kicker (https://www.listentexas.com/)” KEKR Mexia/99.3 K257GO Waco.
The Classic Country brand serves as a flanker to sister “92.9 Shooter-FM (https://www.shooterfm.com)” KRMX Marlin. “Kicker” features Billy Ray in mornings from 6am-12pm and Ken Martin in afternoons from 12-6pm.
In the Fall 2022 Nielsen Audio ratings, KEKR had a 1.0 share and KRMX had a 3.6 share both trailing iHeartMedia’s market leading “WACO 100 (https://waco100.iheart.com)” 99.9 WACO-FM’s 12.3 share. The now-departed Hot AC brand had a 1.5 share.
more (https://radioinsight.com/headlines/254315/kicker-replaces-star-in-waco/)
https://radioinsight.com/wp-content/images/2023/07/kbht-200x200.jpgM&M Broadcasters has flipped Hot AC “Star 104.9 (https://www.listentexas.com)” KBHT Bellmead/Waco TX to Classic Country simulcasting “Kicker (https://www.listentexas.com/)” KEKR Mexia/99.3 K257GO Waco.
The Classic Country brand serves as a flanker to sister “92.9 Shooter-FM (https://www.shooterfm.com)” KRMX Marlin. “Kicker” features Billy Ray in mornings from 6am-12pm and Ken Martin in afternoons from 12-6pm.
In the Fall 2022 Nielsen Audio ratings, KEKR had a 1.0 share and KRMX had a 3.6 share both trailing iHeartMedia’s market leading “WACO 100 (https://waco100.iheart.com)” 99.9 WACO-FM’s 12.3 share. The now-departed Hot AC brand had a 1.5 share.
more (https://radioinsight.com/headlines/254315/kicker-replaces-star-in-waco/)