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View Full Version : BIA Lowers 2023 U.S. Local Ad Estimate to $161.7 Billion



Colorado Media Newsroom
June 28th, 2023, 03:00 AM
From Radio Online:

BIA Advisory Services has decreased its 2023 U.S. Local Advertising Forecast estimate to $161.7 billion, from its original estimate of $165.7 billion due to a mixed start in the economy this year and the tempered growth in digital advertising. Radio OTA is expected to hit $10.4 billion, while Radio

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