Colorado Media Newsroom
May 22nd, 2023, 03:46 PM
From Radio Online:
Last week Pfizer, the pharmaceutical giant, named Publicis Groupe as their new media agency and awarded Interpublic Group as their lead creative partner. One surprising aspect to Pfizer's recent success has been its use of AM/FM radio as a key element of its media plan. This week's Cumulus Media |
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17453)
Last week Pfizer, the pharmaceutical giant, named Publicis Groupe as their new media agency and awarded Interpublic Group as their lead creative partner. One surprising aspect to Pfizer's recent success has been its use of AM/FM radio as a key element of its media plan. This week's Cumulus Media |
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17453)