Colorado Media Newsroom
May 9th, 2023, 03:10 PM
From Radio Online:
After several decades of diary measurement, Nielsen plans to fully discontinue to the paper diary in favor of mobile diary in 2025. The move follows the company's decision to eliminate diaries in all of its local TV markets in 2017, replacing it with data
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n43631)
After several decades of diary measurement, Nielsen plans to fully discontinue to the paper diary in favor of mobile diary in 2025. The move follows the company's decision to eliminate diaries in all of its local TV markets in 2017, replacing it with data
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n43631)