Colorado Media Newsroom
February 16th, 2023, 11:31 AM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/images/2019/11/1021theville.png?resize=200%2C200&ssl=1The Cromwell Group has evolved R&B Oldies “102.1 The Ville (https://www.1021theville.com)” W271AB Nashville/WPRT-HD2 Pegram TN to a mix of gold and current Adult R&B.
With the change “The Ville” will be adding Reach Media’s Rickey Smiley Morning Show from 5-9am.
The 102.1 The Ville brand had debuted in May 2017 (https://radioinsight.com/headlines/118000/light-goes-nashville/). With the music shift, the station moves closer to targeting Cumulus Media’s “92Q (https://www.92qnashville.com)” WQQK Goodlettsville. WQQK had a 5.4 share in the Holiday 2022 Nielsen Audio ratings, while WPRT-HD2 had just a 0.9 share. The move leaves Heidelberg Broadcasting’s 1470 WVOL (https://wvol1470.net) featuring R&B Oldies in the market.
more (https://radioinsight.com/headlines/248755/102-1-the-ville-moves-to-adult-r-adds-rickey-smiley-morning-show/)
https://i0.wp.com/radioinsight.com/wp-content/images/2019/11/1021theville.png?resize=200%2C200&ssl=1The Cromwell Group has evolved R&B Oldies “102.1 The Ville (https://www.1021theville.com)” W271AB Nashville/WPRT-HD2 Pegram TN to a mix of gold and current Adult R&B.
With the change “The Ville” will be adding Reach Media’s Rickey Smiley Morning Show from 5-9am.
The 102.1 The Ville brand had debuted in May 2017 (https://radioinsight.com/headlines/118000/light-goes-nashville/). With the music shift, the station moves closer to targeting Cumulus Media’s “92Q (https://www.92qnashville.com)” WQQK Goodlettsville. WQQK had a 5.4 share in the Holiday 2022 Nielsen Audio ratings, while WPRT-HD2 had just a 0.9 share. The move leaves Heidelberg Broadcasting’s 1470 WVOL (https://wvol1470.net) featuring R&B Oldies in the market.
more (https://radioinsight.com/headlines/248755/102-1-the-ville-moves-to-adult-r-adds-rickey-smiley-morning-show/)