Colorado Media Newsroom
February 13th, 2023, 12:00 PM
From Radio Online:
An audio study conducted by Audacy, in partnership with Veritonic, concluded that in audio ads, four key features maximize intent to purchase, recall and brand favorability: sonic branding, music, voice, and message. Sonic branding is the single most effective way for marketers to improve brand
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17327)
An audio study conducted by Audacy, in partnership with Veritonic, concluded that in audio ads, four key features maximize intent to purchase, recall and brand favorability: sonic branding, music, voice, and message. Sonic branding is the single most effective way for marketers to improve brand
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17327)