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View Full Version : Holiday 2022 (12/8 ? 1/4) Nielsen Audio PPM Ratings Day 4: What Caused Across The Board Gains In Raleigh?



Colorado Media Newsroom
January 27th, 2023, 03:10 PM
From Radio Insight:

The fourth and final day of Nielsen Audio’s PPM releases for the month bring Austin, Raleigh/Durham, Indianapolis, Nashville, Milwaukee, Providence, Norfolk, Jacksonville, Greensboro/Winston-Salem, West Palm Beach, Memphis, and Hartford.
All the numbers can be found at RadioInsight.com/Ratings (https://RadioInsight.com/ratings).
Austin (https://radioinsight.com/ratings/austin/)https://i0.wp.com/radioinsight.com/wp-content/images/2023/01/kkmj.png?resize=200%2C200&ssl=1Audacy AC “Majic 95.5” KKMJ falls to a 10.7 share following a 12.6 in 2021 and a record high 13.1 in 2020.
Classical 89.5 KMFA jumps up 2.6 to 4.0. AAA 98.9 KUTX rises 2.6 to 3.8.
Audacy Classic Hip Hip “Hot 95.9” KKMJ-HD3 trends up 0.6 – 0.9 – 1.2.
Raleigh/Durham (https://radioinsight.com/ratings/raleigh-durham/)https://i0.wp.com/radioinsight.com/wp-content/images/2017/11/curtis.png?resize=200%2C113&ssl=1The Raleigh market sees mostly gains across the board for the remaining subscribers in the market as Curtis Media apparently did not encode its stations for the 28 days of the Holiday survey. That compressed the amount of listening between less stations artificially increasing the percentage of listening to the remaining stations.
Despite not going all-Christmas until December 9, Capitol Broadcasting AC ?Mix 101.5? WRAL-FM trends up from a 9.0 in 2020 to 10.4 in 2021 to a boosted 11.6 in 2022. Radio Training Network Christian AC “The Joy FM” 88.5 WRTP and its network of translators added an additional 3.6 shares of Christmas music listening. Last year iHeartMedia’s stunting ?Christmas 95.3? WDCG-HD2 added a 2.5 share.
Other stations going up with less encoding stations include iHeartMedia Conservative Talk “Talk 106.1” WTKK (9.2 to 10.4), Radio One Adult R&B “Foxy 107.1/104.3” WFXC/WFXK (7.8 to 9.6), Public News/Talk 91.5 WUNC-FM (8.2 to 9.2), and Radio One Gospel “103.9 The Light” WNNL (3.6 to 5.1).
The only station in the market above a one share to show a decline was iHeartMedia Classic Rock 100.7 WRDU as it fell 5.2 to 4.8.
The eight Curtis Media stations had combined for a 22.3 share of the Raleigh/Durham audience in the December monthly including then market leading Classic Hits “Kix 102.9” WKIX-FM.
Indianapolis (https://radioinsight.com/ratings/indianapolis/)https://i0.wp.com/radioinsight.com/wp-content/images/2018/05/wyxb.png?resize=200%2C200&ssl=1Radio One AC “B105.7” WYXB jumps up to a 17.1 share this year from a 15.5 in 2021 and 13.1 in 2020.
Radio One Adult R&B 106.7 WTLC-FM rises 4.6 to 5.1. Cumulus Rock “93.9X” WNDX is up 2.0 to 2.8.
Nashville (https://radioinsight.com/ratings/nashville/)https://i0.wp.com/radioinsight.com/wp-content/images/2023/01/wffh.jpg?resize=200%2C200&ssl=1Midwest Communications AC “Mix 92.9” WJXA slides from 15.1 in 2021 to a 14.4 share. Salem Christian AC ?94 The Fish? WFFH/WFFI/WBOZ surges up from a 2.1 in 2021 to a 4.6.
Cumulus News/Talk “99.7 WTN” WWTN is up 4.4 to 4.9.
The CHR battle in Nashville gets as tight as it ever has with iHeartMedia’s “107.5 The River” WRVW falls from its format low of a 2.9 last month to a 2.4, while Midwest’s “Hot 106.7” WNFN rises 1.4 to 2.3.
Milwaukee (https://radioinsight.com/ratings/milwaukee/)https://i0.wp.com/radioinsight.com/wp-content/images/2021/03/pureoldies1069.png?resize=200%2C200&ssl=1The three-way Christmas music battle in Milwaukee sees iHeartMedia Classic Hits “95.7 Big-FM” WRIT-FM rises from a 2021 9.8 share to an 11.2, Milwaukee Radio Alliance AC “B93.3” WLDB falls from a 9.1 to 7.4, and Saga’s “Pure Oldies 106.9” WRXS jumps from a 1.9 last year to a 3.2 share. Ratings Expert Chris Huff notes that is the highest share on 106.9 since Summer 1999 which was its first survey as Jammin Oldies “Jammin 106.9“.
WJMR-FM Urban Adult Contemporary 4.9 5.3 5.6
Providence (https://radioinsight.com/ratings/providence/)https://i0.wp.com/radioinsight.com/wp-content/images/2021/01/wwli.png?resize=200%2C200&ssl=1Cumulus AC “Lite 105.1” WWLI rebounds up to a 16.9 share after a 14.2 in 2021 and 15.1 in 2020.
iHeartMedia Classic Hits “B101” WWBB rises 4.7 to 5.5, while Hall’s adjacent channel “Big 101.3” 1340 WNBH is up 1.8 – 2.0 – 2.1.
Norfolk/Virginia Beach (https://radioinsight.com/ratings/norfolk/)https://i0.wp.com/radioinsight.com/wp-content/images/2019/11/2wd.jpg?resize=200%2C200&ssl=1Audacy AC “101.3 2WD” WWDE is up from 12.6 in 2021 to 14.4. iHeartMedia Rhythmic AC “Movin 107.7” WMOV-FM falls from a 6.3 with Christmas music in 2021 to a 4.5 share.
iHeartMedia Hip Hop “103 Jamz” WOWI is up 5.1 to 5.6. Sinclair Country “US 106.1” WUSH gains 4.2 to 4.8.
Sinclair Alternative “96X” WROX-FM rises 1.5 to 2.0.
Jacksonville (https://radioinsight.com/ratings/jacksonville/)https://i0.wp.com/radioinsight.com/wp-content/images/2020/03/wejz.png?resize=200%2C200&ssl=1Renda AC 96.1 WEJZ continues its upward year-to-year trend 15.1 – 15.9 – 18.1.
iHeartMedia Rock “107.3 Planet Radio” WWJK rises 4.2 to 5.0. Renda Country “99.9 Gator Country” WGNE is up 3.2 to 3.8.
Greensboro/Winston-Salem (https://radioinsight.com/ratings/greensboro-winston-salem/)https://i0.wp.com/radioinsight.com/wp-content/images/2020/12/wmag.png?resize=200%2C200&ssl=1iHeartMedia AC “Mix 99.5” WMAG rebounds from a 14.1 in 2021 to a 17.4 share, which Huff notes is a new station record high.
Audacy Adult R&B 97.1 WQMG is up 11.0 to 11.9 with its stream adding an additional 0.5. Positive Alternative Radio Southern Gospel “Joy-FM” 91.3 WXRI nearly doubles its share 0.6 to 1.1.
West Palm Beach (https://radioinsight.com/ratings/west-palm-beach/)https://i0.wp.com/radioinsight.com/wp-content/images/2022/12/wkgr.jpg?resize=200%2C200&ssl=1Hubbard Classic Hits ?Sunny 107.9? WEAT-FM slides from a 12.0 in 2021 to a 7.8 share. iHeartMedia AC ?Kool 105.5? WOLL also drops 6.6 to 5.9 year-to-year.
iHeartMedia Classic Rock “98.7 The Gator” WKGR trends up 4.5 – 5.5 – 5.9.
Memphis (https://radioinsight.com/ratings/memphis/)https://i0.wp.com/radioinsight.com/wp-content/images/2018/05/wrbo.png?resize=200%2C200&ssl=1Audacy AC “104.5 The River” WRVR falls from a 14.0 in 2021 to 10.8 as the Christmas station in Memphis.
Cumulus Adult R&B 103.5 WRBO rises 11.7 to 13.2 to hold onto its market lead. iHeartMedia Adult R&B “V101” KJMS rises 9.2 to 10.2, while sister Hip Hop “K97” WHRK is up 6.7 to 8.3.
Hartford (https://radioinsight.com/ratings/hartford/)https://i0.wp.com/radioinsight.com/wp-content/images/2020/12/wrchxmas.png?resize=200%2C200&ssl=1Audacy AC “Lite 100.5” WRCH falls from its record high 18.6 share in 2021 to a 15.8 this year, with an additional 1.6 share on its stream.
iHeartMedia Classic Hits “105.9 The River” WHCN jumps up 5.6 to 6.3, while sister Sports “ESPN 97.9” WUCS trends up 1.3 – 1.8 – 2.0.
Full Power Radio Adult R&B “102.5 Hartford’s R&B Station” 1470 WBOM rises 1.0 to 1.6.



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