Colorado Media Newsroom
January 14th, 2023, 04:30 PM
From Talkers:
TALKERS*publisher*Michael Harrison*says one of the most valuable assets possessed by the radio industry, at this juncture, is the actual word*radio*itself regardless of which platform carries its content. At this morning?s*TALKERS*editorial board meeting, Harrison stated, ?The rush to abandon the word*radio*in favor of*audio*is short-sighted, foolish and a case of throwing the baby out with the bathwater. This trend is indicative of a major blind spot regarding the basics of media theory and the delicate three-way relationship between form, content and institutional branding.?* Harrison continued, ?The rush to convert the ?magical? business and products of*radio*to*the utilitarian term*audio*is akin to the motion picture industry theoretically abandoning the words*film,*movie*or*cinema*in favor of*video? or the journalism industry trading in the word*news*for*information*or*data? or the automobile industry ditching the word*car*for*vehicle.?* Harrison concludes, ?Looking back, maybe the captains of the*railroad*industry should have stayed in the*train*business after all and focused on modernizing and improving it as opposed to getting hung up on*transportation*and winding up with nothing.?
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TALKERS*publisher*Michael Harrison*says one of the most valuable assets possessed by the radio industry, at this juncture, is the actual word*radio*itself regardless of which platform carries its content. At this morning?s*TALKERS*editorial board meeting, Harrison stated, ?The rush to abandon the word*radio*in favor of*audio*is short-sighted, foolish and a case of throwing the baby out with the bathwater. This trend is indicative of a major blind spot regarding the basics of media theory and the delicate three-way relationship between form, content and institutional branding.?* Harrison continued, ?The rush to convert the ?magical? business and products of*radio*to*the utilitarian term*audio*is akin to the motion picture industry theoretically abandoning the words*film,*movie*or*cinema*in favor of*video? or the journalism industry trading in the word*news*for*information*or*data? or the automobile industry ditching the word*car*for*vehicle.?* Harrison concludes, ?Looking back, maybe the captains of the*railroad*industry should have stayed in the*train*business after all and focused on modernizing and improving it as opposed to getting hung up on*transportation*and winding up with nothing.?
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