Colorado Media Newsroom
January 9th, 2023, 08:30 AM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/images/2023/01/925theranch.jpg?resize=200%2C200&ssl=1Townsquare Media has flipped Hot AC “Mix 92.5” KMWX Abilene TX to Texas/Red Dirt Country “92.5 The Ranch (https://925theranch.com)“.
KMWX has assumed the programming that had been on co-owned “Lonestar 1280” KSLI since February 2020 (https://radioinsight.com/headlines/184427/ksli-flips-to-red-dirt-country/). KSLI is currently simulcasting KMWX. The station is positioning as “All Texas Red Dirt All The Time” and is featuring John Tesh’s Intelligence For Your Life in mornings.
KMWX registered a 2.3 share in the Spring 2022 Nielsen Audio ratings, while KSLI had a 0.0 share. The format flanks Townsquare’s Country 105.1 KEAN (https://keanradio.com), which is currently tied for the market lead with a 7.8 share ahead of Cumulus Media’s 99.7 KBCY (https://www.kbcy.com) and its 4.7 share.
more (https://radioinsight.com/headlines/247192/kmwx-flips-to-red-dirt-country/)
https://i0.wp.com/radioinsight.com/wp-content/images/2023/01/925theranch.jpg?resize=200%2C200&ssl=1Townsquare Media has flipped Hot AC “Mix 92.5” KMWX Abilene TX to Texas/Red Dirt Country “92.5 The Ranch (https://925theranch.com)“.
KMWX has assumed the programming that had been on co-owned “Lonestar 1280” KSLI since February 2020 (https://radioinsight.com/headlines/184427/ksli-flips-to-red-dirt-country/). KSLI is currently simulcasting KMWX. The station is positioning as “All Texas Red Dirt All The Time” and is featuring John Tesh’s Intelligence For Your Life in mornings.
KMWX registered a 2.3 share in the Spring 2022 Nielsen Audio ratings, while KSLI had a 0.0 share. The format flanks Townsquare’s Country 105.1 KEAN (https://keanradio.com), which is currently tied for the market lead with a 7.8 share ahead of Cumulus Media’s 99.7 KBCY (https://www.kbcy.com) and its 4.7 share.
more (https://radioinsight.com/headlines/247192/kmwx-flips-to-red-dirt-country/)