Colorado Media Newsroom
January 1st, 2023, 11:10 AM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/images/2023/01/happy927.jpg?resize=200%2C200&ssl=1After two months of stunting as “Santa 92.7“, Forever Media has flipped the former CHR “Nu 92.7” WNUU Starview/York PA to AC “Happy 92.7 (https://www.foreveryork.com/happy-92-7/)” under new WPPY call letters.
Utilizing Westwood One’s 24/7 programming, the brand is also airing on 1320 WGET/93.7 W229DK Gettysburg and 1280 WHVR/95.3 W237EN Hanover PA with each parent signal identifying separately. Those two stations previously utilized the “Happy” brand as Hot AC until flipping to “Nu” in January 2022 (https://radioinsight.com/headlines/218226/forever-expands-its-nu-brand-in-central-pa/?fbclid=IwAR3owtaWfIAliC-U0PRn5kflgBArR2QKSyPttnOu6VlGyORdZzr_V-lykpo).
The new format places WPPY in direct competition with Cumulus Media’s “Warm 103.3 (https://www.warm1033.com)” WARM-FM York. WARM-FM tied for fourth in the York market with a 5.6 share in the Spring 2022 Nielsen Audio ratings
“Nu 92.7” debuted in October 2021 following Forever’s acquisition (https://radioinsight.com/headlines/211041/forever-media-acquires-rest-of-halls-central-pennsylvania-stations/) of the former “ESPN Radio 92.7” WONN-FM from Hall Communications, but failed to generate any momentum with a 0.4 share in the Spring 2022 Nielsen Audio ratings trailing iHeartMedia CHR “FM 97 (https://fm97.iheart.com)” WLAN-FM’s 2.9 and Cumulus Media’s “Hot 106.7 (https://www.hot1067fm.com)” WWKL’s 1.7 in the York market.
more (https://radioinsight.com/headlines/246783/forever-gets-happy-in-york-2/)
https://i0.wp.com/radioinsight.com/wp-content/images/2023/01/happy927.jpg?resize=200%2C200&ssl=1After two months of stunting as “Santa 92.7“, Forever Media has flipped the former CHR “Nu 92.7” WNUU Starview/York PA to AC “Happy 92.7 (https://www.foreveryork.com/happy-92-7/)” under new WPPY call letters.
Utilizing Westwood One’s 24/7 programming, the brand is also airing on 1320 WGET/93.7 W229DK Gettysburg and 1280 WHVR/95.3 W237EN Hanover PA with each parent signal identifying separately. Those two stations previously utilized the “Happy” brand as Hot AC until flipping to “Nu” in January 2022 (https://radioinsight.com/headlines/218226/forever-expands-its-nu-brand-in-central-pa/?fbclid=IwAR3owtaWfIAliC-U0PRn5kflgBArR2QKSyPttnOu6VlGyORdZzr_V-lykpo).
The new format places WPPY in direct competition with Cumulus Media’s “Warm 103.3 (https://www.warm1033.com)” WARM-FM York. WARM-FM tied for fourth in the York market with a 5.6 share in the Spring 2022 Nielsen Audio ratings
“Nu 92.7” debuted in October 2021 following Forever’s acquisition (https://radioinsight.com/headlines/211041/forever-media-acquires-rest-of-halls-central-pennsylvania-stations/) of the former “ESPN Radio 92.7” WONN-FM from Hall Communications, but failed to generate any momentum with a 0.4 share in the Spring 2022 Nielsen Audio ratings trailing iHeartMedia CHR “FM 97 (https://fm97.iheart.com)” WLAN-FM’s 2.9 and Cumulus Media’s “Hot 106.7 (https://www.hot1067fm.com)” WWKL’s 1.7 in the York market.
more (https://radioinsight.com/headlines/246783/forever-gets-happy-in-york-2/)