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Colorado Media Newsroom
December 1st, 2022, 11:40 PM
From Talkers:

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By Holland Cooke
Consultant

https://www.talkers.com/wp-content/uploads/2022/11/cookewriter-2.jpg (https://www.talkers.com/wp-content/uploads/2022/11/cookewriter-2.jpg)BLOCK ISLAND, RI —*In 1657, French mathematician and philosopher Blaise Pascal wrote ?If I Had More Time, I Would Have Written a Shorter Letter.? If your mind is already wandering, I?ve made my point. And yes, boiling-it-down takes work.
Whatever you?re saying has lots of competition, especially this time of year, when everyone is so busy mentally. Whether you?re hosting a music or talk show or doing a newscast or podcast or writing commercial or promo copy, getting-heard has never been more challenging. How-to? Clues are everywhere.
?Feel pretty.?
Sign above a cosmetics counter in Bloomingdales, New York
*?Today?s the day.?
MasterClass.com, where famous experts explain things
?Used cars never felt so new.?
Shift.com
?We help people get jobs.?
Indeed.com
?Introducing Astro. Keep home closer.
Amazon?s robot is the dog you don?t have to housebreak. Like a real dog, Astro patrols your home, and will alert you ? wherever you are ? to intruders. Among numerous other robo-tasks: You can tell Astro ?Bring this sandwich to Sarah.? *Astro knows who Sarah is. Unlike a real dog, it won?t just eat the sandwich.
In a nutshell? Less really IS more.
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Holland Cooke (HollandCooke.com (http://hollandcooke.com/)) is the author of ?Spot-On: Commercial Copy Points That Earned The Benjamins,? a FREE download (http://getonthenet.com/SpotOn-HollandCooke.pdf); and ?Multiply Your Podcast Subscribers, Without Buying Clicks,? available from Talkers books (https://hollandcooke.com/podcast-game-changer-technique/); and the E-book and FREE on-air radio features ?Inflation Hacks: Save Those Benjamins (https://hollandcooke.com/download-inflation-hacks/).? HC is a consultant working at the intersection of broadcasting and the Internet. Follow him on Twitter @HollandCooke
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