Colorado Media Newsroom
November 1st, 2022, 03:25 PM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/images/2022/11/santa927.jpg?resize=200%2C200&ssl=1Just over a year after launching CHR “Nu 92.7” WNUU Starview/York PA, Forever Media has blown up the brand and has begun stunting with Christmas music as “Santa 92.7 (https://www.foreveryork.com/santa-92-7/)” becoming the first member of our 2022 post-Christmas format change watchlist.
The stunting is also being heard on 1320 WGET/93.7 W229DK Gettysburg and 1280 WHVR/95.3 W237EN Hanover. Those signals had also flipped to the “Nu” brand last year, but were running Westwood One’s 24/7 Hot AC format, while WNUU was locally programmed.
The station’s Facebook page states the Christmas music will continue until January 2, 2023. It will be one of two all-Christmas stations in the region as Cumulus Media AC “Warm 103.3 (https://www.warm1033.com)” WARM-FM announced it will make its annual move on November 9.
“Nu 92.7” debuted in October 2021 following Forever’s acquisition (https://radioinsight.com/headlines/211041/forever-media-acquires-rest-of-halls-central-pennsylvania-stations/) of the former “ESPN Radio 92.7” WONN-FM from Hall Communications, but failed to generate any momentum with a 0.4 share in the Spring 2022 Nielsen Audio ratings trailing iHeartMedia CHR “FM 97 (https://fm97.iheart.com)” WLAN-FM’s 2.9 and Cumulus Media’s “Hot 106.7 (https://www.hot1067fm.com)” WWKL’s 1.7 in the York market.
more (https://radioinsight.com/headlines/244624/santa-arrives-in-york/)
https://i0.wp.com/radioinsight.com/wp-content/images/2022/11/santa927.jpg?resize=200%2C200&ssl=1Just over a year after launching CHR “Nu 92.7” WNUU Starview/York PA, Forever Media has blown up the brand and has begun stunting with Christmas music as “Santa 92.7 (https://www.foreveryork.com/santa-92-7/)” becoming the first member of our 2022 post-Christmas format change watchlist.
The stunting is also being heard on 1320 WGET/93.7 W229DK Gettysburg and 1280 WHVR/95.3 W237EN Hanover. Those signals had also flipped to the “Nu” brand last year, but were running Westwood One’s 24/7 Hot AC format, while WNUU was locally programmed.
The station’s Facebook page states the Christmas music will continue until January 2, 2023. It will be one of two all-Christmas stations in the region as Cumulus Media AC “Warm 103.3 (https://www.warm1033.com)” WARM-FM announced it will make its annual move on November 9.
“Nu 92.7” debuted in October 2021 following Forever’s acquisition (https://radioinsight.com/headlines/211041/forever-media-acquires-rest-of-halls-central-pennsylvania-stations/) of the former “ESPN Radio 92.7” WONN-FM from Hall Communications, but failed to generate any momentum with a 0.4 share in the Spring 2022 Nielsen Audio ratings trailing iHeartMedia CHR “FM 97 (https://fm97.iheart.com)” WLAN-FM’s 2.9 and Cumulus Media’s “Hot 106.7 (https://www.hot1067fm.com)” WWKL’s 1.7 in the York market.
more (https://radioinsight.com/headlines/244624/santa-arrives-in-york/)