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Colorado Media Newsroom
October 19th, 2022, 09:28 AM
From Radio Insight:

https://i0.wp.com/radioinsight.com/wp-content/images/2022/10/wmjv.jpg?resize=200%2C200&ssl=1Curtis Media Group has flipped CHR “The Hot FM” 99.5 WXNR Grifton/New Bern and 97.5 W248BS Jacksonville NC to Hot AC “99.5/97.5 The Wave (https://www.995thewave.com)“.
New WMJV call letters took effect at the end of September ahead of the change, which was first indicated in our 9/16 Domain Insight (https://radioinsight.com/headlines/netgnomes/242243/domain-insight-9-16-one-less-chr-in-coastal-carolina/) report.
The station will utilize programming from Westwood One’s 24/7 Hot AC feed including The Bert Show in mornings, Jay Cruze in middays, Kelsie Paige in afternoons, and Elliot & Nina at night. The flip moves the station from being a younger skewing competitor to Dick Broadcasting CHR “Bob 93.3 (https://bob933.com)” WERO to attacking the station from the opposite side. While Curtis Media does not subscribe to Nielsen’s monthly ratings in the market, WERO had a 5.5 share in the August 2022 ratings.
Are further changes on the way in the Greenville/New Bern/Jacksonville market?



more (https://radioinsight.com/headlines/244151/wave-crashes-into-eastern-nc/)