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View Full Version : Report: Digital Makes The AM/FM Radio Plan Better



Colorado Media Newsroom
October 10th, 2022, 12:01 PM
From Radio Online:

New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales

More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17219)