Colorado Media Newsroom
October 10th, 2022, 08:30 AM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/images/2022/10/thespread.jpg?resize=200%2C200&ssl=1After abruptly eliminating (https://radioinsight.com/headlines/243623/kgo-signs-off-news-talk-format/) its heritage Talk format on Thursday, Cumulus Media launched Sports Betting “810 The Spread (http://www.810thespread.com)” this morning.
KGO will utilize programming from Audacy’s BetQL and CBS Sports Radio networks which are both distributed by Cumulus’ Westwood One. It becomes the third Sports brand in the Cumulus San Francisco cluster joining 680 KNBR/104.5 KNBR-FM and 1050 KTCT.
The station’s lineup will feature BetQL Daily from 6-9am, the Jim Rome Show from 9am-12pm, You Better You Bet from 12-4pm, Bet MGM Tonight from 4-8pm, and CBS Sports Radio overnight.
Cumulus Media (NASDAQ: CMLS) announces that it has launched the Bay Area’s first Sports radio station focused on sports betting, 810 THE SPREAD. The new station brings sports and sports betting news, information, and insights to the burgeoning and underserved sports betting audience in San Francisco. 810 THE SPREAD will deliver behind-the-book perspectives from experts in a highly entertaining and engaging format. 810 THE SPREAD goes live today on the legendary 810am frequency that has been the 80-year home of historic Talk Radio KGO-AM. Cumulus San Francisco also launched the station’s new website at www.810thespread.com. Kevin Graham, Program Director of Cumulus’ sister sports stations KNBR 680AM/104.5FM and 1050 KTCT, adds Program Director duties for 810 THE SPREAD.
Larry Blumhagen, Vice President/Market Manager, Cumulus San Francisco, said: “810 THE SPREAD joins our sports brands KNBR 680AM/104.5FM and 1050 KTCT for a trifecta of dynamic sports content across four signals and streaming everywhere. We are excited about this new chapter and look forward to serving the Bay Area’s passionate sports fans in an incomparable way.”
Blumhagen added: “This is a bittersweet day for us, as it’s hard to say goodbye to the legendary KGO, which has been a part of listeners’ lives for so many years. We want to thank all the people who have been a part of KGO’s historic run these many years – and the listeners who loyally tuned in to the station. Times change, and we must change with them.”
Kevin Graham, Program Director, 810 THE SPREAD, said: “810 THE SPREAD will be the Bay Area’s best bet for sports fans and sports betting enthusiasts, and we are pleased to introduce sports-betting radio to our community. The station will feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage, along with Cal Football and Basketball as well as select professional and college sports play-by-play events. While 810 THE SPREAD will feature specific gambling information, we believe our entertaining presentation will make it a favorite for all Bay area sports fans and a perfect complement to the legendary KNBR and KTCT.
more (https://radioinsight.com/headlines/243796/sports-betting-is-spread-across-kgo/)
https://i0.wp.com/radioinsight.com/wp-content/images/2022/10/thespread.jpg?resize=200%2C200&ssl=1After abruptly eliminating (https://radioinsight.com/headlines/243623/kgo-signs-off-news-talk-format/) its heritage Talk format on Thursday, Cumulus Media launched Sports Betting “810 The Spread (http://www.810thespread.com)” this morning.
KGO will utilize programming from Audacy’s BetQL and CBS Sports Radio networks which are both distributed by Cumulus’ Westwood One. It becomes the third Sports brand in the Cumulus San Francisco cluster joining 680 KNBR/104.5 KNBR-FM and 1050 KTCT.
The station’s lineup will feature BetQL Daily from 6-9am, the Jim Rome Show from 9am-12pm, You Better You Bet from 12-4pm, Bet MGM Tonight from 4-8pm, and CBS Sports Radio overnight.
Cumulus Media (NASDAQ: CMLS) announces that it has launched the Bay Area’s first Sports radio station focused on sports betting, 810 THE SPREAD. The new station brings sports and sports betting news, information, and insights to the burgeoning and underserved sports betting audience in San Francisco. 810 THE SPREAD will deliver behind-the-book perspectives from experts in a highly entertaining and engaging format. 810 THE SPREAD goes live today on the legendary 810am frequency that has been the 80-year home of historic Talk Radio KGO-AM. Cumulus San Francisco also launched the station’s new website at www.810thespread.com. Kevin Graham, Program Director of Cumulus’ sister sports stations KNBR 680AM/104.5FM and 1050 KTCT, adds Program Director duties for 810 THE SPREAD.
Larry Blumhagen, Vice President/Market Manager, Cumulus San Francisco, said: “810 THE SPREAD joins our sports brands KNBR 680AM/104.5FM and 1050 KTCT for a trifecta of dynamic sports content across four signals and streaming everywhere. We are excited about this new chapter and look forward to serving the Bay Area’s passionate sports fans in an incomparable way.”
Blumhagen added: “This is a bittersweet day for us, as it’s hard to say goodbye to the legendary KGO, which has been a part of listeners’ lives for so many years. We want to thank all the people who have been a part of KGO’s historic run these many years – and the listeners who loyally tuned in to the station. Times change, and we must change with them.”
Kevin Graham, Program Director, 810 THE SPREAD, said: “810 THE SPREAD will be the Bay Area’s best bet for sports fans and sports betting enthusiasts, and we are pleased to introduce sports-betting radio to our community. The station will feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage, along with Cal Football and Basketball as well as select professional and college sports play-by-play events. While 810 THE SPREAD will feature specific gambling information, we believe our entertaining presentation will make it a favorite for all Bay area sports fans and a perfect complement to the legendary KNBR and KTCT.
more (https://radioinsight.com/headlines/243796/sports-betting-is-spread-across-kgo/)