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View Full Version : iHeartMedia, Neustar Team To Include Radio In Marketing Attribution Platform



Colorado Media Newsroom
September 26th, 2022, 11:00 AM
From All Access:

TRANSUNION 's NEUSTAR subsidiary has partnered with iHEARTMEDIA to integrate iHEART's AM/FM radio data in its marketing attribution measurement. The partnership, which the parties say … more (http://www.allaccess.com/net-news/archive/story/221878/iheartmedia-neustar-team-to-include-radio-in-marke?ref=rss)