Colorado Media Newsroom
September 22nd, 2022, 12:10 PM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/images/2022/09/bigwillie1055.jpg?resize=200%2C200&ssl=1Ohio Midland Newsgroup has flipped Country “Biggie 105.5” WBGI-FM Bethlehem/Wheeling WV to Classic Country “Big Willie 105.5 (https://www.facebook.com/bigwillie1055)“.
The flip came after a one day loop of Billy Ray Cyrus’ “Achy Breaky Heart”. The station is positioning as “The Greatest Country Hits of the 80s, 90s & More” and retains Big D and Bubba in mornings.
The flip brings back the “Willie” brand that was previously heard on two stations in the region. Ohio Midland Newsgroup flipped “Willie 1290/100.1” WLIE Bellaire OH/W261DH Wheeling to Conservative Talk when it closed on its acquisition (https://radioinsight.com/headlines/215272/a-rocky-change-ahead-in-wheeling/) of the Wheeling cluster from Forever Media in November 2021. Forever then flipped “Willie 103.5” WLYI Burgettstown PA to a simulcast of Country “Froggy (https://www.foreverpittsburgh.com/froggy/)” 94.9 WOGG Oliver and 104.3 WOGI Moon Township under the WOGH calls on August 1 (https://radioinsight.com/headlines/235624/willie-gives-way-to-more-froggy-in-pittsburgh/). While completely audible in the Wheeling market, WLYI targeted its ad sales to the adjacent Pittsburgh market.
The “Biggie” brand itself had been relocated (https://radioinsight.com/headlines/217321/womp-fm-returning-to-wheeling/) from 100.5 to 105.5 at the start of this year. That led to the station dropping from a 6.8 share in Fall 2021 to a 2.3 in the Spring 2022 Nielsen Audio ratings. The Wheeling market continues to get current based Country from WOGH and iHeartMedia’s 98.7 WOVK (https://wovk.iheart.com), which is currently tied for second in the market with a 9.8 share.
more (https://radioinsight.com/headlines/242787/after-achy-breaky-stunt-big-willie-rises-in-wheeling/)
https://i0.wp.com/radioinsight.com/wp-content/images/2022/09/bigwillie1055.jpg?resize=200%2C200&ssl=1Ohio Midland Newsgroup has flipped Country “Biggie 105.5” WBGI-FM Bethlehem/Wheeling WV to Classic Country “Big Willie 105.5 (https://www.facebook.com/bigwillie1055)“.
The flip came after a one day loop of Billy Ray Cyrus’ “Achy Breaky Heart”. The station is positioning as “The Greatest Country Hits of the 80s, 90s & More” and retains Big D and Bubba in mornings.
The flip brings back the “Willie” brand that was previously heard on two stations in the region. Ohio Midland Newsgroup flipped “Willie 1290/100.1” WLIE Bellaire OH/W261DH Wheeling to Conservative Talk when it closed on its acquisition (https://radioinsight.com/headlines/215272/a-rocky-change-ahead-in-wheeling/) of the Wheeling cluster from Forever Media in November 2021. Forever then flipped “Willie 103.5” WLYI Burgettstown PA to a simulcast of Country “Froggy (https://www.foreverpittsburgh.com/froggy/)” 94.9 WOGG Oliver and 104.3 WOGI Moon Township under the WOGH calls on August 1 (https://radioinsight.com/headlines/235624/willie-gives-way-to-more-froggy-in-pittsburgh/). While completely audible in the Wheeling market, WLYI targeted its ad sales to the adjacent Pittsburgh market.
The “Biggie” brand itself had been relocated (https://radioinsight.com/headlines/217321/womp-fm-returning-to-wheeling/) from 100.5 to 105.5 at the start of this year. That led to the station dropping from a 6.8 share in Fall 2021 to a 2.3 in the Spring 2022 Nielsen Audio ratings. The Wheeling market continues to get current based Country from WOGH and iHeartMedia’s 98.7 WOVK (https://wovk.iheart.com), which is currently tied for second in the market with a 9.8 share.
more (https://radioinsight.com/headlines/242787/after-achy-breaky-stunt-big-willie-rises-in-wheeling/)