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View Full Version : 'Performance Marketing' Vs. Creating Future Demand: This Week's Cumulus/Westwood One Audio Active Group Blog Post



Colorado Media Newsroom
August 29th, 2022, 02:07 PM
From All Access:

One standard advertising philosophy is "performance marketing" -- an incessant series of promotions and limited-time sales to grab consumers who are ready to buy now. But what … more (http://www.allaccess.com/net-news/archive/story/221088/performance-marketing-vs-creating-future-demand-th?ref=rss)