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View Full Version : Restoring Rev Growth When Performance Marketing Falters



Colorado Media Newsroom
August 29th, 2022, 01:07 PM
From Radio Online:

For some advertisers, the primary marketing strategy is "buy now," a series of sales events and promotions. Ad copy is rational, product and price focused, with limited time offers. Some call this "performance marketing" or "converting existing demand." The goal is to target people who are in the

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