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Colorado Media Newsroom
August 11th, 2022, 04:24 PM
From Radio Insight:

https://radioinsight.com/wp-content/images/2019/07/we1029-200x200.pngAlpha Media will flip Hip Hop “We 102.9 (https://www.wehiphoptx.com)” KVWE Amarillo TX to Sports “Panhandle Sports Star” on Monday, August 15.
Replicating the branding utilized by the company in San Antonio (https://www.sasportsstar.com), the station will mainly feature ESPN Radio programming. It will be accompanied by a pair of local shows as Lance Lahnert joins the station to host “The Drive” from 5-7pm. Lahnert, a columnist for the Amarillo Globe-News, had been hosting a daily sports show for “NewsChannel 10 Too” KFDC-TV and previously hosted at Alpha News/Talk 710 KGNC (https://www.kgncnewsnow.com)/97.5 K248DE Amarillo. “The Sports Nerds” hosted by Jake Boesen and Allen Roberson, which currently airs on KGNC from 5:30-7pm, will be heard on KVWE from 7-9pm.
The current Hip Hop format debuted on the station following Alpha’s acquisition in July 2019 (https://radioinsight.com/headlines/178759/alpha-launching-we-102-9-amarillo/). Currently featuring an all-syndicated lineup that includes Ebro In The Morning, Nick Cannon, The Dana Cortez Show, and Tino Cochino Radio, KVWE currently ranks ninth in the Amarillo market with a 2.8 share, but trailing Cumulus Media Rhythmic CHR “93.1 The Beat (https://www.931thebeat.com)” KQIZ’s 4.4.

I had to bring in a special guest to break news this https://s.w.org/images/core/emoji/14.0.0/72x72/1f6a8.png

more (https://radioinsight.com/headlines/237573/we-102-9-amarillo-to-give-way-to-sports-star/)