PDA

View Full Version : Audio Active Group Study: Audio Creative Best Practices



Colorado Media Newsroom
July 25th, 2022, 12:51 PM
From Radio Online:

The Cumulus Media | Westwood One Audio Active Group has tested hundreds of audio ads over the years working with the experts in creative testing: ABX, Veritonic and Sensory Logic. The findings from those tests, along with marketing effectiveness and creative strategy work from Les Binet, Peter

More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17131)