iHeartMedia Launches Big 107.3 Rochester With All 80s.

[Colorado Media Newsroom]

From Radio Insight:

https://radioinsight.com/wp-content/images/2022/07/big1073-200x200.jpgiHeartMedia flipped Country “107.3 The Bull” WNBL South Bristol Township/Rochester NY to 1980s Hits “Big 107.3 (https://big1073.iheart.com)” at midnight.
Positioning as “Rochester’s 80s Station”, the new format positions WNBL against the pair of Variety Hits stations in the market: Stephens Media’s “Fickle 93.3 (http://fickle933.com)” WFKL Fairport and Audacy’s “98.9 The Buzz (https://www.audacy.com/rochesterbuzz)” WBZA Rochester. WNBL debuted its new brand and format with Irene Cara “Flashdance (What A Feeling)”, J. Geils Band “Freeze Frame”, Bon Jovi “You Give Love A Bad Name”, and The Clash “Rock The Casbah”.
The Bull format became redundant for the Rochester rimshot last October when iHeart flipped (https://radioinsight.com/headlines/214457/iheartmedia-launches-rochesters-country-100-5/) AC “Mix 100.5” WDVI to “Country 100.5 (https://country1005.iheart.com)“.



more (https://radioinsight.com/headlines/230858/iheartmedia-launches-big-107-3-rochester-with-all-80s/)