Colorado Media Newsroom
June 17th, 2022, 05:12 PM
From Radio Insight:
https://radioinsight.com/wp-content/images/2022/06/1005thevibe-200x200.pngMax Media will be launching “100.5 The Vibe (http://www.1005thevibe.com)” on what was CHR “Hot 100” WVHT Norfolk.
After we first indicated the flip was coming this morning in our Domain Insight report (https://radioinsight.com/headlines/netgnomes/229109/domain-insight-6-17-what-market-is-about-to-vibe/), WVHT began stunting at 6pm with a loop of Q-Tip’s “Vivrant Thing”. Sweepers between the loop brand the station with its new “100.5 The Vibe” identity.
The move will position the station against either Audacy’s market leading “R&B 95.7 (https://www.audacy.com/957rnb)” WVKL or iHeartMedia Hip Hop “103 Jamz (https://103jamz.iheart.com)” WOWI. The timing of the stunting would appear to lead to a launch around the Juneteenth holiday on Sunday or Monday.
The move marks the end of the thirteen year-old CHR brand after launching in April 2009 (https://radioinsight.com/headlines/netgnomes/939/wxmm-norfolk-stunting-as-kung-pao-100-5-beer-next/). WVHT had a 2.8 share in the May 2022 Nielsen Audio ratings (https://radioinsight.com/ratings/norfolk/) tying with Audacy’s competing “Z104 (https://www.audacy.com/z104)” WNVZ.
more (https://radioinsight.com/headlines/229187/wvht-norfolk-stunting-ahead-of-vibe-launch/)
https://radioinsight.com/wp-content/images/2022/06/1005thevibe-200x200.pngMax Media will be launching “100.5 The Vibe (http://www.1005thevibe.com)” on what was CHR “Hot 100” WVHT Norfolk.
After we first indicated the flip was coming this morning in our Domain Insight report (https://radioinsight.com/headlines/netgnomes/229109/domain-insight-6-17-what-market-is-about-to-vibe/), WVHT began stunting at 6pm with a loop of Q-Tip’s “Vivrant Thing”. Sweepers between the loop brand the station with its new “100.5 The Vibe” identity.
The move will position the station against either Audacy’s market leading “R&B 95.7 (https://www.audacy.com/957rnb)” WVKL or iHeartMedia Hip Hop “103 Jamz (https://103jamz.iheart.com)” WOWI. The timing of the stunting would appear to lead to a launch around the Juneteenth holiday on Sunday or Monday.
The move marks the end of the thirteen year-old CHR brand after launching in April 2009 (https://radioinsight.com/headlines/netgnomes/939/wxmm-norfolk-stunting-as-kung-pao-100-5-beer-next/). WVHT had a 2.8 share in the May 2022 Nielsen Audio ratings (https://radioinsight.com/ratings/norfolk/) tying with Audacy’s competing “Z104 (https://www.audacy.com/z104)” WNVZ.
more (https://radioinsight.com/headlines/229187/wvht-norfolk-stunting-ahead-of-vibe-launch/)