Colorado Media Newsroom
May 31st, 2022, 10:56 AM
From Radio Online:
This week's Cumulus Media | Westwood One Audio Active Group blog looks at the two different types of advertising copy -- rational copy rooted in features and benefits and emotional-based copy that can be used to build brands. According to Binet and Field, the rational approach to advertising
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17074)
This week's Cumulus Media | Westwood One Audio Active Group blog looks at the two different types of advertising copy -- rational copy rooted in features and benefits and emotional-based copy that can be used to build brands. According to Binet and Field, the rational approach to advertising
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17074)