Colorado Media Newsroom
May 29th, 2022, 10:03 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2022/05/963jackfm-200x200.jpgA direct challenger to the market leader has arrived in Austin as Township Media launched Variety Hits “96.3 Jack-FM (https://jack963fm.com)” 1490 KTSN/96.3 K242DE Austin on Friday.
The new format challenges Waterloo Media’s “103.5 Bob-FM (https://www.1035bobfm.com)” KBPA Austin, which currently leads the market (https://radioinsight.com/ratings/austin/) with a 9.0 share. The K242DE signal operates with 250w/390m (https://fccdata.org/?lang=en&appid=25076ff38089334001808b42391f009d&fa cid=201312) from the tower utilized by 90.5 KUT-FM, 98.9 KUTX and many translators in Austin’s West Lake Hills tower farm. This is the second attempt at launching a translator on 96.3 in Austin. Entercom operated “96.3 R&B” from 2013 to 2017, before the sign-on on 96.3 KGID Giddings forced its displacement to 95.9 (https://radioinsight.com/headlines/117013/96-3-rnb-austin-move-95-9/). Township Media will not have that issue as it purchased (https://radioinsight.com/headlines/203849/station-sales-week-of-1-8/) and downgraded KGID last year to enable the build of K242DE.
With the launch of Jack-FM, Township Media AAA “Sun Radio (https://www.sunradio.com)” 100.1 K261DW Austin is now being originated by recently acquired (https://radioinsight.com/headlines/220078/station-sales-week-of-2-18/) 1060 KFIT Lockhart, which drops its Gospel format. KFIT and KTSN have applied to swap call letters.
more (https://radioinsight.com/headlines/227063/jack-arrives-to-challenge-bob-in-austin/)
https://radioinsight.com/wp-content/images/2022/05/963jackfm-200x200.jpgA direct challenger to the market leader has arrived in Austin as Township Media launched Variety Hits “96.3 Jack-FM (https://jack963fm.com)” 1490 KTSN/96.3 K242DE Austin on Friday.
The new format challenges Waterloo Media’s “103.5 Bob-FM (https://www.1035bobfm.com)” KBPA Austin, which currently leads the market (https://radioinsight.com/ratings/austin/) with a 9.0 share. The K242DE signal operates with 250w/390m (https://fccdata.org/?lang=en&appid=25076ff38089334001808b42391f009d&fa cid=201312) from the tower utilized by 90.5 KUT-FM, 98.9 KUTX and many translators in Austin’s West Lake Hills tower farm. This is the second attempt at launching a translator on 96.3 in Austin. Entercom operated “96.3 R&B” from 2013 to 2017, before the sign-on on 96.3 KGID Giddings forced its displacement to 95.9 (https://radioinsight.com/headlines/117013/96-3-rnb-austin-move-95-9/). Township Media will not have that issue as it purchased (https://radioinsight.com/headlines/203849/station-sales-week-of-1-8/) and downgraded KGID last year to enable the build of K242DE.
With the launch of Jack-FM, Township Media AAA “Sun Radio (https://www.sunradio.com)” 100.1 K261DW Austin is now being originated by recently acquired (https://radioinsight.com/headlines/220078/station-sales-week-of-2-18/) 1060 KFIT Lockhart, which drops its Gospel format. KFIT and KTSN have applied to swap call letters.
more (https://radioinsight.com/headlines/227063/jack-arrives-to-challenge-bob-in-austin/)