Colorado Media Newsroom
May 4th, 2022, 04:21 PM
From Radio Insight:
https://radioinsight.com/wp-content/images/2022/05/thenew1079-200x200.png (https://radioinsight.com/headlines/225082/may-the-fourth-be-with-107-9-sacramentos-return/)https://i0.wp.com/radioinsight.com/wp-content/images/2022/05/thenew1079.png?resize=200%2C200&ssl=1After Entercom surrendered the license (https://radioinsight.com/headlines/108908/kdnd-license-renewal-hearing-to-be-held-before-administrative-law-judge/) for 107.9 KDND Sacramento in February 2017 rather than risk having its license renewal hearing hold up the then-pending acquisition of CBS Radio, iHeartMedia has brought the allocation back on the air for the first time since.
iHeart, which won the rights to what is currently 107.9 KSTE-FM Sacramento in FCC Auction 109 last summer (https://radioinsight.com/headlines/211423/fcc-auction-109-comes-to-an-end-iheartmedia-wins-107-9-sacramento/) for $6,146,000, resumed operations today with a May 4 oriented loop of the Star Wars theme.
We expect various stunting to continue over the next few days as a new TheNew1079.com (https://thenew1079.iheart.com) website is promoting a giveaway of Celtic Woman concert tickets to start on Sunday, May 8 for Mothers Day.
We have reported on multiple rounds (https://radioinsight.com/headlines/netgnomes/223379/domain-insight-4-8-does-107-9-sacramentos-new-call-letters-indicate-anything-about-future-plans/) of domain registrations made for KSTE-FM since shortly after the auction last August.
more (https://radioinsight.com/headlines/225082/may-the-fourth-be-with-107-9-sacramentos-return/)
https://radioinsight.com/wp-content/images/2022/05/thenew1079-200x200.png (https://radioinsight.com/headlines/225082/may-the-fourth-be-with-107-9-sacramentos-return/)https://i0.wp.com/radioinsight.com/wp-content/images/2022/05/thenew1079.png?resize=200%2C200&ssl=1After Entercom surrendered the license (https://radioinsight.com/headlines/108908/kdnd-license-renewal-hearing-to-be-held-before-administrative-law-judge/) for 107.9 KDND Sacramento in February 2017 rather than risk having its license renewal hearing hold up the then-pending acquisition of CBS Radio, iHeartMedia has brought the allocation back on the air for the first time since.
iHeart, which won the rights to what is currently 107.9 KSTE-FM Sacramento in FCC Auction 109 last summer (https://radioinsight.com/headlines/211423/fcc-auction-109-comes-to-an-end-iheartmedia-wins-107-9-sacramento/) for $6,146,000, resumed operations today with a May 4 oriented loop of the Star Wars theme.
We expect various stunting to continue over the next few days as a new TheNew1079.com (https://thenew1079.iheart.com) website is promoting a giveaway of Celtic Woman concert tickets to start on Sunday, May 8 for Mothers Day.
We have reported on multiple rounds (https://radioinsight.com/headlines/netgnomes/223379/domain-insight-4-8-does-107-9-sacramentos-new-call-letters-indicate-anything-about-future-plans/) of domain registrations made for KSTE-FM since shortly after the auction last August.
more (https://radioinsight.com/headlines/225082/may-the-fourth-be-with-107-9-sacramentos-return/)