Colorado Media Newsroom
April 21st, 2022, 04:16 PM
From Radio Online:
After reviews of recent audits of Nielsen's Audio PPM service, the Media Rating Council (MRC) and its Radio Committee have noted ongoing performance declines in a substantial number of currently accredited PPM Audio markets. As a result, MRC and Nielsen have agreed on a panel performance monitoring
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17025)
After reviews of recent audits of Nielsen's Audio PPM service, the Media Rating Council (MRC) and its Radio Committee have noted ongoing performance declines in a substantial number of currently accredited PPM Audio markets. As a result, MRC and Nielsen have agreed on a panel performance monitoring
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17025)