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View Full Version : Q101 Branding To Return To WKQX Chicago



Colorado Media Newsroom
April 18th, 2022, 07:01 AM
From Radio Insight:

https://radioinsight.com/wp-content/images/2020/10/1011wkqx-200x200.png (https://radioinsight.com/headlines/223740/q101-branding-to-return-to-wkqx-chicago/)https://i0.wp.com/radioinsight.com/wp-content/images/2020/10/1011wkqx.png?resize=200%2C200&ssl=1Cumulus Media has acquired the intellectual property and trademarks of “Q101” Chicago from Matt Dubiel’s Broadcast Barter Radio Networks and will restore the to brand to Alternative 101.1 WKQX (https://www.101wkqx.com) Chicago.
Broadcast Barter Radio Networks had acquired the Q101 IP when Merlin Media purchased (https://radioinsight.com/headlines/52609/q101-and-wrxp-say-goodbye/) WKQX to launch its short-lived “FM News” brand in 2011. They kept the brand going as a webcaster (https://q101.com) and selling merchandise with the station’s logo.
The Alternative format relaunched on-air first as “Q87.7” in May 2012 (https://radioinsight.com/headlines/57279/q87-7-chicago-debuts/) and then made its way back to 101.1 in January 2014 (https://radioinsight.com/headlines/87280/cumulus-acquires-merlin-medias-chicago-stations/). Because BBRN retained the “Q101” IP and trademark, the station has been branded as “101.1 WKQX” since then.
Now the two will become one again. Vice President/Market Manager Marv Nyren told Robert Feder (https://www.robertfeder.com/2022/04/18/robservations-q101-comes-home-cumulus-medias-wkqx-chicago-reader-staff-rallies-co-owner-wall-street-journal-hires-tribunes-lisa-donovan/) it took four years to reach a deal with Dubiel to reacquire the rights to the brand.
No word yet on when the rebranding will take effect.



more (https://radioinsight.com/headlines/223740/q101-branding-to-return-to-wkqx-chicago/)