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View Full Version : Nielsen Study Commissioned By Cumulus/Westwood One Shows Sharp Lift Generated By AM/FM Ad Campaign For National Retailer



Colorado Media Newsroom
April 11th, 2022, 07:06 PM
From All Access:

A NIELSEN study commissioned by CUMULUS MEDIA and WESTWOOD ONE's AUDIO ACTIVE GROUP says that an AM/FM radio campaign drove a 17% lift in sales for the client. The study looked at the … more (http://www.allaccess.com/net-news/archive/story/217329/nielsen-study-commissioned-by-cumulus-westwood-one?ref=rss)