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View Full Version : Nielsen Department Store Sales Effect Study Takeaways



Colorado Media Newsroom
April 11th, 2022, 06:06 PM
From Radio Online:

In Spring 2021, a national department store ran an AM/FM radio campaign. The Cumulus Media | Westwood One Audio Active Group, in a historic new post-COVID study, examined the sales lift of the entire AM/FM radio campaign that included every single AM/FM radio ad run by the retailer. This week's

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