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View Full Version : WQFM Rebrands As QFM With Playlist Shift



Colorado Media Newsroom
April 1st, 2022, 05:21 PM
From Radio Insight:

https://i0.wp.com/radioinsight.com/wp-content/images/2022/04/wqfm.png?resize=200%2C200&ssl=1Times-Shamrock Hot AC “Q92.1” WQFM Nanticoke/Wilkes-Barre and simulcasters 100.1 WQFN Forest City and 102.7 W274AO Scranton has moved from its “90s & Now” positioned 90s/early 2000s based playlist to mostly current/recurrent based Hot AC, while rebranding as “QFM (https://www.q92nepa.com)“.
Currently operating jockless, the station is now positioning as “Simply More Music”.
WQFM/WQFN registered a 1.9 share in the February 2022 Nielsen Audio ratings placing it well behind Audacy’s market leading CHR 98.5 WKRZ (https://www.audacy.com/985krz)/107.9 WKRF 9.5 share. The station also fits in a competitive landscape with Cumulus Media’s combination of AC “Magic 93 (https://www.magic93fm.com)” WMGS and CHR “Hot 97.1 (http://www.hot971radio.com)” WBHT/95.7 WBHD with a 6.7 and 3.6 share respectively.
The 2pm hour of WQFM consisted of:


Doja Cat – Say So
Jonas Brothers – Sucker
Kings of Leon – Use Somebody
Dua Lipa – Levitating
Maren Morris – The Bones
Harry Styles – Watermelon Sugar
Semisonic – Closing Time
Ava Max – Sweet But Psycho
Panic! At The Disco – High Hopes
Taylor Swift – Message In A Bottle (Taylor’s Version)
Katy Perry – Hot N Cold
Post Malone – Circles
24KGoldn ft. Iann Dior – Mood
Charlie Puth – Attention
The Weeknd – Blinding Lights




more (https://radioinsight.com/headlines/222624/wqfm-rebrands-as-qfm-with-playlist-shift/)