Colorado Media Newsroom
March 17th, 2022, 10:44 AM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/images/2020/01/kplx.png?resize=200%2C200&ssl=1Cumulus Media Country “99.5 The Wolf (https://www.995thewolf.com)” KPLX Fort Worth/Dallas made a sizable playlist adjustment on Tuesday as it removed all current and most recurrent songs and moved to a gold based presentation.
Where the station previously had been featuring a current/recurrent heavy presentation with an average of one song from before 2000 per hour, the station’s playlist now is centered in the 1990s through early 2010s with songs from as early as 1980. The playlist is quite similar to what Cumulus has been doing at “95.5 Nash Icon (https://www.955nashicon.com)” WSM-FM Nashville and its other “Nash Icon” branded stations.
While no on-air changes have accompanied the musical shift, there may be some forthcoming as KPLX is currently searching for a morning host/co-host (https://cumulusmedia.jobs.net/en-US/job/morning-host-co-host-on-kplx-fm-99-5-the-wolf/J3P4MZ603127KJH8TYY). No word on how that search affects current hosts Brian Moote and Tara Ward.
The move also creates more music separation between KPLX and sister “New Country 96.3 (https://www.newcountry963.com)” KSCS. KSCS was in a five-way tie for seventh in the Dallas/Fort Worth market with a 3.7 share in the January 2022 Nielsen Audio ratings (https://radioinsight.com/ratings/dallas-fort-worth/), while KPLX was thirteenth with a 3.3 share.
Sean Ross took a “First Listen (https://radioinsight.com/ross/221405/kplx-the-wolf-segues-to-gold-based-country/)” to the changes at KPLX today as well.
more (https://radioinsight.com/headlines/221411/kplx-makes-playlist-adjustment-towards-classic-country/)
https://i0.wp.com/radioinsight.com/wp-content/images/2020/01/kplx.png?resize=200%2C200&ssl=1Cumulus Media Country “99.5 The Wolf (https://www.995thewolf.com)” KPLX Fort Worth/Dallas made a sizable playlist adjustment on Tuesday as it removed all current and most recurrent songs and moved to a gold based presentation.
Where the station previously had been featuring a current/recurrent heavy presentation with an average of one song from before 2000 per hour, the station’s playlist now is centered in the 1990s through early 2010s with songs from as early as 1980. The playlist is quite similar to what Cumulus has been doing at “95.5 Nash Icon (https://www.955nashicon.com)” WSM-FM Nashville and its other “Nash Icon” branded stations.
While no on-air changes have accompanied the musical shift, there may be some forthcoming as KPLX is currently searching for a morning host/co-host (https://cumulusmedia.jobs.net/en-US/job/morning-host-co-host-on-kplx-fm-99-5-the-wolf/J3P4MZ603127KJH8TYY). No word on how that search affects current hosts Brian Moote and Tara Ward.
The move also creates more music separation between KPLX and sister “New Country 96.3 (https://www.newcountry963.com)” KSCS. KSCS was in a five-way tie for seventh in the Dallas/Fort Worth market with a 3.7 share in the January 2022 Nielsen Audio ratings (https://radioinsight.com/ratings/dallas-fort-worth/), while KPLX was thirteenth with a 3.3 share.
Sean Ross took a “First Listen (https://radioinsight.com/ross/221405/kplx-the-wolf-segues-to-gold-based-country/)” to the changes at KPLX today as well.
more (https://radioinsight.com/headlines/221411/kplx-makes-playlist-adjustment-towards-classic-country/)