Colorado Media Newsroom
March 14th, 2022, 05:39 PM
From Radio Online:
According to Kagan, the media research unit of SandP Global Market Intelligence, in the absence of hundred-million-dollar deals, Q4's TV deal volume of $105.5 million stands for only 2.3% of 2021's total TV deal volume, but radio's $102.7 million represent 54.2% of the year's radio deal volume.
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b16989)
According to Kagan, the media research unit of SandP Global Market Intelligence, in the absence of hundred-million-dollar deals, Q4's TV deal volume of $105.5 million stands for only 2.3% of 2021's total TV deal volume, but radio's $102.7 million represent 54.2% of the year's radio deal volume.
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b16989)