Colorado Media Newsroom
January 28th, 2020, 11:50 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2020/01/kmyt.png
Following the programming strategy and staff changes made across the company earlier this month, some of the overriding changes at some niche formats have become noticeable.
With music scheduling moving to the corporate level, niche formats at small and medium markets became most likely to be prone to changes and that is especially the case with the AAA format. To that end, that has been the case at “Radio 94.5” KMYT Temecula CA and “Radio 94.9” K235BT/KSME-HD2 Fort Collins CO as both stations are now running the national Alternative music logs and voicetrackers.
K235BT launched as AAA in May 2013, with KMYT following suit in August 2014. The change at K235BT puts it in direct format competition with Townsquare Media’s “94.3 The X” KMAX-FM Wellington/Fort Collins. KMAX-FM had a 0.9 share in the Fall 2019 Nielsen Audio ratings, while K235BT had a 0.4 share.
The changes leave 97.3 KBCO Denver as the only AAA in the company’s portfolio.
more (https://radioinsight.com/headlines/183881/iheartmedia-aaas-in-fort-collins-temecula-move-to-alternative/)
https://radioinsight.com/wp-content/images/2020/01/kmyt.png
Following the programming strategy and staff changes made across the company earlier this month, some of the overriding changes at some niche formats have become noticeable.
With music scheduling moving to the corporate level, niche formats at small and medium markets became most likely to be prone to changes and that is especially the case with the AAA format. To that end, that has been the case at “Radio 94.5” KMYT Temecula CA and “Radio 94.9” K235BT/KSME-HD2 Fort Collins CO as both stations are now running the national Alternative music logs and voicetrackers.
K235BT launched as AAA in May 2013, with KMYT following suit in August 2014. The change at K235BT puts it in direct format competition with Townsquare Media’s “94.3 The X” KMAX-FM Wellington/Fort Collins. KMAX-FM had a 0.9 share in the Fall 2019 Nielsen Audio ratings, while K235BT had a 0.4 share.
The changes leave 97.3 KBCO Denver as the only AAA in the company’s portfolio.
more (https://radioinsight.com/headlines/183881/iheartmedia-aaas-in-fort-collins-temecula-move-to-alternative/)